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15 Jan 16

Cruelty Free or Vegan?

If you are an ethical shopper, the words “cruelty free” and “Vegan” will be ones you look out for on a daily basis. If you are someone who looks for these words, you will know the difference between the two. Sadly, not everyone knows that buying cruelty free doesn’t mean there won’t be animal ingredients in the product. Cruelty free means that no animals have been tested in the making of the product, including the ingredients used in the formula. Vegan however, means there are no animal or insect derived ingredients anywhere in the product (you know this already don’t you!)

Yesterday we had an email from a customer asking us to confirm that the ingredients of our products are not tested on animals and also tell them our fixed cut off date. (A company’s fixed cut-off date is a date after which none of its products or ingredients will have been tested on animals. A fixed cut-off date allows a company to enforce their animal testing policy, and gives suppliers a practical way to move away from animal testing)

We are proud to say our fixed cut of date is 31st December 1995, over 20 years ago, the same time that Cruelty free International created their standards.  Whilst we applaud other companies that have since adopted the standard we can be safely proud that no other major manufacturer of household cleaning products has held the standard for as long as we have nor do they operate under a fixed cut-off date as far back in time as we do. Since the launch of the Astonish range prior to 1996 the Company has never performed, requested or sanctioned any animal testing on the products or their ingredients. Since then we have also monitored our raw material suppliers in accordance with PETA and Cruelty Free International criteria.

If you see an Astonish product on the shelf, it will be both Cruelty Free and Vegan!

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